Lynda - Branding Fundamentals [Via Webcentara]

1. 03. Defining the Brand/03_03-Deciding on what to brand.mp4 32.72 MB
2. 06. Communicating the Brand Internally/06_01-Identifying the internal channels.mp4 32.41 MB
3. 05. Expressing the Brand Identity/05_01-Developing the brands name.mp4 31.64 MB
4. 03. Defining the Brand/03_05-Identifying the brand personality.mp4 31.18 MB
5. 03. Defining the Brand/03_02-Creating brand drivers.mp4 30.75 MB
6. 03. Defining the Brand/03_01-Identifying your core values and purpose.mp4 30.32 MB
7. 05. Expressing the Brand Identity/05_02-Creating the brands look and feel.mp4 28.55 MB
8. 07. Communicating the Brand Externally/07_04-Creating branded spaces and environments.mp4 28.46 MB
9. 07. Communicating the Brand Externally/07_02-Expressing the brand in digital and social channels.mp4 28.36 MB
10. 03. Defining the Brand/03_04-Designing your brand architecture.mp4 27.40 MB
11. 04. Positioning the Brand/04_03-Developing your brand promise The value proposition.mp4 27.14 MB
12. 06. Communicating the Brand Internally/06_03-Linking the brand to product and service design.mp4 26.50 MB
13. 02. Understanding Branding/02_01-What is a brand.mp4 25.29 MB
14. 07. Communicating the Brand Externally/07_01-Identifying the external channels.mp4 24.55 MB
15. 09. Conclusion/09_01-Next steps.mp4 24.31 MB
16. 08. Measuring Brand Performance and Value/08_01-Understanding brand performance.mp4 24.04 MB
17. 02. Understanding Branding/02_03-Understanding the branding process.mp4 23.47 MB
18. 04. Positioning the Brand/04_02-Understanding your customers beliefs.mp4 22.86 MB
19. 08. Measuring Brand Performance and Value/08_02-Managing brand equity.mp4 22.29 MB
20. 05. Expressing the Brand Identity/05_03-Creating the brandpromise touchpoints.mp4 21.19 MB
21. 04. Positioning the Brand/04_01-Identifying your customers.mp4 20.83 MB
22. 07. Communicating the Brand Externally/07_03-Expressing the brand through packaging.mp4 20.54 MB
23. 06. Communicating the Brand Internally/06_02-Creating the brand book.mp4 16.01 MB
24. 01. Introduction/01_02-What you should know before watching this course.mp4 15.46 MB
25. 02. Understanding Branding/02_02-Understanding why brands are important.mp4 14.62 MB
26. 01. Introduction/01_01-Welcome.mp4 13.06 MB